The collection channels 90s grunge, reinterpreted through a contemporary knitwear lens. Key designs feature ladder-stitch sheers, gradient jacquard, lace paired with faux leather, and paracord ruching detail. Bottoms reference carpenter pants and utilitarian ski-wear, reworked in denim with contemporary silhouettes. The campaign is set on a lush farm, showcasing youthfulness, naivety, and playfulness of the spring/ summer season. These visual queues contrast with the collection’s sharp attitude to demonstrate the brand’s core design language of juxtaposing yin and yang, softness and strength, and its unisex perspective.
Blending delicate knitwear with utilitarian details, capturing the sexiness and freedom of summer days spent outside.